6.28.2013

NYX Cosmetics Collection

Over the years I have collected a few products from one of my most favorites brands.  One of the reasons they are my favorite is because they are affordable and are great quality, but what's the icing on the cake?  They are cruelty-free!

For anyone who is interested in trying the brand but hasn't yet, I will give you some NYX history:
Basically NYX is not at all a company that has its origin in New York. The head office of this reputed brand is in Los Angeles. The name is given by the name of the Greek goddess, NYX. It is said that she is the goddess of night and thus everyone believes that any woman who uses this fabulous makeup, become the queen of the night. The history of the company is not so many years old. In order to promote the best quality makeup, the founder of NYX, Ms Toni Ko brought about certain high quality makeup products to spread youthful look among all. From 1999 till date, NYX makeup is ruling the cosmetic market and has been established as one of the fastest growing cosmetic companies in the United States.
Also in November of 2012, they refused to sell in China until animal testing is no longer required.  They may be waiting a while but I am so happy that this brand is not selling out just so they can sell in more countries to make more money.  I hate when companies do this.


Here is a cute little interview with Toni Ko, founder, CEO and creative director of NYX cosmetics (found here):

Mochi: Tell us about yourself and how you got started in beauty.
Ko: My family has been in the beauty business since I was a teenager, so it was a natural progression to create my own line of color cosmetics.

Mochi: How did you start your own business, and what is your advice for aspiring entrepreneurs?
Ko: I implemented a “just do it” attitude and mustered the courage to follow it through!  My main advice is to have a true passion for your field of business. Don’t let money be your driving force—if you have passion and drive, success will follow. You also must possess an incredible knowledge of your industry and clients. If you’re not already an expert, make yourself one! To be successful, you must know the product or service you are selling 1000 percent better than your competitor.

Mochi: What is the story behind NYX? Can you explain what NYX represents and how it’s different from other beauty companies?
Ko: NYX gives you the tools to look fabulous without breaking the bank. When I started the company, I wanted to develop a makeup line that met the needs of my discriminating girlfriends. We wanted the impossible—makeup that was fun, on-trend, high-quality and affordable. I am not your typical CEO in a suit and tie sitting behind a desk. I find inspiration through varying cultures, food, travel, nature … I live, eat and breathe NYX cosmetics. It’s my essence.

Mochi: What inspired you to get involved with beauty?
Ko: Beauty is my passion. I believe that beauty is not just about looking good, but rather about feeling good. We feel more confident when we look good. Likewise, when we’re confident and self-assured, we smile more. It’s a positive domino effect—and one that I’m proud to be a part of.

Mochi: What are your top five must-have products?
Ko: Bronzer, mascara, eyebrow powder, lip gloss and a big smile.

Mochi: What new and exciting products and ideas can we see from NYX in the near future?
Ko: NYX will be launching a new, revamped website in the next few months. It is designed to be more interactive with our customers, hold forums, have a blog—basically be your go-to beauty site. Our loyal fans are our priority, so I’m thrilled this site will let us have a more personal interaction with them all.

Mochi: Who do you look up to in the world of beauty?
Ko: My beautiful friends. They gave me inspiration and support when I first launched the brand and continue to do so. I often name products after them!

Mochi: Do you have any advice for our readers who want to begin a career in beauty?
Ko: Embrace your passion. Begin your career in beauty (or any industry) because that’s where your heart lies and because you simply love it.

Alright, now that you know a bit more about the company and its founder, let's move on to my collection.  There aren't many things here but I do intend to get more so I can experiment with more products.  All of these items I use on a pretty regular basis and if you're new to makeup I'd say this set it good for you.


Cream Shadow in Pinky Beige


Powder Blush in Mauve


Jumbo Lip Pencil in Hot Red

Jumbo Lip Pencil in Chestnut



And that's it.  I didn't mean for this post to be so long, whoops!  I really do highly recommend this brand and whether you're new to make up or not, you should try these products.  You will be converted, that's a warning ;)

Which NYX products do you love?
Happy Friday! ♥

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